Privacy Policy

1. Who we are

SearchBridal is a wedding inspiration and planning site run from California. This policy explains what we collect when you browse, create an account, save inspiration, use our AI features, or write to us, and how you can see, change, or delete that information.

Questions about privacy go to privacy@searchbridal.com.

2. What we collect, and where it comes from

Everything below comes either from you directly or from your browser while you use the site.

• Account details. If you create an account with email and password, we store your email address and a hashed password in Supabase, the service that runs our sign-in and database. If you choose "Continue with Google," Google sends us your email address, name, and profile picture, and we store those with your account. We do not see your Google password.
• Saved inspiration. The posts you favorite, the collections (boards) you create, and which posts belong to which board.
• Notes, checklists, and budgets. Any free text note you attach to a saved post, checklist items you add, and budget line items with the dollar amounts you type in. Budget amounts are financial information. We strip HTML from these fields before saving them. They are private to your account unless you choose to share them.
• Public boards. If you turn on sharing for a board, anyone with the link can see the board name and the inspiration posts in it at searchbridal.com/board/your-board-id. Your notes, checklists, budgets, and account details are not shown on a public board. Shared boards are marked so search engines do not index them, but a link can still be forwarded. You can turn sharing off at any time.
• AI search queries. When you use AI search, the text you type is sent to Google's Gemini model (gemini-2.5-flash-lite) together with our inspiration catalog so the model can pick matching posts. We do not store your queries. We count requests per IP address in memory on our server to limit abuse (10 per minute, 50 per hour); that counter is not written to a database.
• Style profile. If you are signed in and have saved at least five posts, you can generate a style profile. We send Gemini the style, color, and season tags of up to 200 of your saved posts (not your notes or budgets) and it writes a short summary. The result is cached in your browser's localStorage so we do not have to regenerate it on every visit. We do not store the profile on our servers.
• Contact form. Your name, email, subject, and message. The form posts to FormSubmit.co, which forwards it to our inbox. The spam checks on the form (a hidden field and a math question) run in your browser and are not sent anywhere.
• Usage and device data. Pages viewed, referring site, approximate location derived from a shortened IP address, browser type, and screen size, collected by Google Analytics as described in section 4. Our hosting provider, Vercel, also keeps short-term server logs that include IP addresses.

We do not collect payment card numbers, Social Security numbers, or precise GPS location. SearchBridal has no paid features.

3. How we use it

• To sign you in and keep your saved posts, boards, and notes attached to your account.
• To show a public board to the people you share it with.
• To run AI search and build your style profile when you ask for them.
• To answer messages you send through the contact form or by email.
• To see which pages and styles people look at, so we know what to publish next.
• To stop abuse, such as rate-limiting AI search by IP address.
• To meet legal obligations.

We do not send marketing email. We do not sell your personal information.

4. Analytics, cookies, and your choices

We use Google Analytics 4 (property G-MTNC5BRZR0) to count visits. It is configured with IP anonymization on, Google signals off, and ad personalization off, so it is not used for advertising. Google Analytics sets its own cookies in your browser.

Google Analytics does not load at all if your browser sends a Global Privacy Control (GPC) signal, or if you turn analytics off with the button below. We treat GPC as a request to opt out of any sale or sharing of your data. We do not respond to the older "Do Not Track" browser setting, because there is no agreed standard for it; GPC is the signal we honor.

Other cookies and browser storage on this site are functional: Supabase sets cookies to keep you signed in, and your style profile is cached in localStorage. Clearing your browser data removes both.

5. Services that handle your data

These companies process data on our behalf. Each has its own privacy policy.

• Supabase: account sign-in, Google sign-in handling, and the database that holds your favorites, boards, notes, and budgets (United States).
• Google: Gemini models for AI search and style profiles, Google sign-in, and Google Analytics (United States).
• Vercel: hosting and server logs (United States).
• Sanity: the content system for our articles and inspiration posts. It does not hold your account data.
• FormSubmit.co: delivers contact form messages to our inbox (United States).

Some inspiration pages include "Shop this look" links to retailers. We may earn a commission if you buy through them. Once you click, the retailer's own privacy policy applies to what it collects.

We will also disclose personal information if the law requires it, for example in response to a valid subpoena.

6. How long we keep it

• Account details, favorites, boards, notes, and budgets: for as long as your account exists. Deleting your account (section 7) removes them.
• Contact form messages: up to 2 years in our inbox so we can follow up.
• AI search queries and style profile prompts: not stored by us. Google processes them under its API terms.
• Google Analytics event data: for the retention period set on our Google Analytics property, which is at most 14 months. We keep only aggregate reports after that.
• Vercel server logs: kept briefly by Vercel for operations, then discarded.

7. Deleting your account

There is no delete button in the account menu yet. To delete your account, email privacy@searchbridal.com from the address on the account and ask us to delete it. We will remove your account, favorites, boards, notes, and budgets within 45 days and confirm by reply. Messages you sent through the contact form are deleted on request as well.

8. Your California privacy rights

If you live in California, the California Consumer Privacy Act (CCPA, as amended by the CPRA) gives you the rights in this section. We extend the same rights to everyone, wherever you live.

Categories of personal information

In the last 12 months we have collected these categories, as the CCPA defines them:

• Identifiers: email address, name and profile picture (Google sign-in), account ID, IP address.
• Customer records: the same contact details, plus your contact form messages.
• Commercial and financial information: budget line items and amounts you enter.
• Internet or network activity: pages viewed, referring site, browser and device type, AI search queries while in transit.
• Geolocation: approximate location inferred from a shortened IP address by Google Analytics. We do not collect precise geolocation.
• Inferences: the style profile summary and tags generated from your saved posts.
• User content: notes, checklists, board names, and public boards.

We do not collect sensitive personal information as the CCPA defines it (government IDs, account credentials other than your own SearchBridal login, precise geolocation, health, or similar).

Sources and purposes

We get this information from you (forms, saves, notes), from your browser (analytics, server logs), and from Google if you sign in with Google. We use it for the purposes in section 3.

Sale and sharing

We have not sold personal information in the last 12 months, and we do not sell it. We do not use advertising cookies or ad networks on the site. Google Analytics runs with Google signals and ad personalization turned off, so we do not use it for cross-context behavioral advertising. We do not knowingly sell or share the personal information of anyone under 16.

Your rights

• Know and access: ask what personal information we hold about you and get a copy.
• Delete: ask us to delete your personal information (see section 7 for accounts).
• Correct: ask us to fix inaccurate information. You can edit notes, budgets, and boards yourself while signed in.
• Opt out of sale or sharing: we do not sell or share, and we honor GPC signals as an opt-out anyway.
• Limit use of sensitive personal information: we do not collect it, so there is nothing to limit.
• Non-discrimination: we will not treat you differently for exercising these rights.

How to make a request

Email privacy@searchbridal.com or use the contact form. Say which right you are exercising. To verify it is you, we will ask you to write from the email address on your account, or to confirm details only the account holder would know. For a request that does not involve an account, we match the email you write from against our records. You can have an authorized agent submit a request for you; we will ask for your written permission for the agent and may still confirm your identity directly. We respond within 45 days, and will tell you if we need up to 45 more.

Shine the Light

California Civil Code section 1798.83 lets California residents ask which personal information a business shared with third parties for their own direct marketing. We do not share personal information with third parties for their direct marketing, so there is nothing to report, but you can still ask at privacy@searchbridal.com.

9. Visitors outside the United States

Our servers and the services in section 5 are in the United States, so your information is processed there. If you are in the European Economic Area or the United Kingdom, you have the right to access, correct, delete, restrict, or export your data, to object to processing, and to complain to your local data protection authority. Email privacy@searchbridal.com to use any of these. Our legal bases are performing the service you signed up for (accounts, saves, contact replies), our legitimate interest in understanding how the site is used (analytics), and your consent where we ask for it.

10. Children

SearchBridal is for adults planning a wedding. We do not knowingly collect personal information from children under 13, and we do not sell or share the personal information of anyone under 16. If you believe a child has created an account or sent us information, email privacy@searchbridal.com and we will delete it.

11. Changes to this policy

When we change this policy we update the date at the top. If a change affects how we use information you have already given us, we will say so on this page and, for account holders, by email to the address on the account.

12. Contact