Privacy Policy

1. Who We Are

SearchBridal ("we," "our," or "us") is a wedding discovery platform operated from California, United States. We are committed to protecting your privacy and complying with applicable data protection laws, including the California Consumer Privacy Act (CCPA) and the European Union General Data Protection Regulation (GDPR).

Contact: privacy@searchbridal.com

2. Information We Collect

We collect the following categories of personal information:

• Contact information — name and email address when you contact us via our contact form.
• Usage data — pages visited, time on site, referring URLs, and browser/device type collected automatically via analytics tools.
• Communications — messages you send to us and our responses.

We do not collect payment information, social security numbers, or sensitive personal data.

3. How We Use Your Information

We use your information to:

• Respond to your inquiries and provide customer support.
• Improve our website content and user experience.
• Analyze usage patterns to understand what content is most helpful to brides.
• Comply with legal obligations.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Legal Bases for Processing (GDPR)

For users in the European Economic Area (EEA), we process your data on the following legal bases:

• Legitimate interests — improving our website and providing relevant content to brides.
• Contractual necessity — responding to your contact form submissions.
• Consent — where you have explicitly consented (e.g., newsletter sign-ups, if offered).

5. Cookies and Analytics

Our website uses cookies and similar tracking technologies to analyze traffic and improve user experience. These may include first-party analytics cookies. You can control cookie preferences through your browser settings. Disabling cookies may affect certain site functionality.

6. Third-Party Services

We use the following third-party services that may process your data:

• Vercel — website hosting and infrastructure (United States).
• Sanity.io — content management system (United States/EU).
• FormSubmit — contact form processing (United States).

Each of these services has its own privacy policy and data processing terms.

7. Your Rights

Depending on your location, you may have the following rights:

8. Data Retention

We retain contact form submissions for up to 2 years to allow us to follow up on inquiries and maintain records for legal compliance. Analytics data is retained in aggregate, anonymized form. You may request deletion at any time.

9. International Data Transfers

SearchBridal is operated from California, United States. If you access our site from outside the United States, your information may be transferred to and processed in the United States. By using our site, you consent to this transfer. We implement appropriate safeguards for international data transfers in accordance with GDPR requirements.

10. Children's Privacy

SearchBridal is not directed to children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For significant changes, we may provide additional notice. Your continued use of SearchBridal after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us: