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Behind the Veil: Brides, grooms and their wedding parties are frantically busy and need help fast.

Behind the Veil: Brides, grooms and their wedding parties are frantically busy and need help fast…hey, that's your cue - Biz 101 - less traditional wedding businesses - Brief Article

AH, THE FLOWERS. THE DRESSES. THE menu. The cake. The registry. So many things to think about when planning a wedding. With today's brides and grooms so often overwhelmed by all that goes into saying "I do," smart entrepreneurs willing to step in and relieve the stress are poised to gather some well-earned profits.

Entrepreneurs are busting out of the wedding-consultant role (although that's still a big industry) and moving into less traditional businesses. These entrepreneurs have recognized which needs aren't being met . . . and are stepping right in, starting everything from a Web site for bridesmaids to a wedding chapel in a Minnesota mall.

MaryAnne London found a need when she saw a wedding chapel in a strip mall in Detroit in 1994. "It just caught my imagination," she says. "I figured someone was going to do it in Minneapolis, and I wanted to be that somebody." She took the idea for an elegant wedding chapel to the Mall of America, which has a program to help new retailers get their businesses off the ground. They loaned her fixtures for the store, and, as she says, "they've been a real partner in the chapel-- I could not have done it without the right landlord."...You can read more.

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