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- Biz 101 - less traditional wedding businesses - Brief Article
AH, THE FLOWERS. THE DRESSES.
THE menu. The cake. The registry. So many things to
think about when planning a wedding. With today's brides
and grooms so often overwhelmed by all that goes into
saying "I do," smart entrepreneurs willing
to step in and relieve the stress are poised to gather
some well-earned profits.
Entrepreneurs are busting out of
the wedding-consultant role (although that's still
a big industry) and moving into less traditional
businesses. These entrepreneurs have recognized which
needs aren't being met . . . and are stepping right
in, starting everything from a Web site for bridesmaids
to a wedding chapel in a Minnesota mall.
MaryAnne London found a need when she
saw a wedding chapel in a strip mall in Detroit in 1994. "It
just caught my imagination," she says. "I figured
someone was going to do it in Minneapolis, and I wanted to
be that somebody."
She took the idea for an elegant wedding chapel to the Mall of
America, which has a program to help new retailers get their
businesses off the ground. They loaned her fixtures for the store,
and, as she says, "they've been a real partner in the chapel--
I could not have done it without the right landlord."...You
can read more.